In this episode, AWS Enterprise Strategist Miriam McLemore joins Melissa Sargeant, the Chief Marketing Officer of AlphaSense, to dive deep into the world of marketing and AI. Melissa shares her journey and the pivotal role she plays in transforming AlphaSense's marketing strategy to meet the demands of the rapidly evolving market intelligence platform. They discuss the challenges of scaling marketing operations, the importance of personalization and trust in AI-driven technology, and the unique culture of constant learning that drives AlphaSense's success.
AWS Executive Insights