Brendon Forrest, Allen Fennewald and Wes Temple from Gorilla 76 show you how to build marketing budgets leadership will approve. Learn to work backwards from revenue goals, calculate cost-per-lead and balance digital versus traditional spend.
We'll cover:
- Working backwards from revenue goals to determine actual budget needs
- Calculating close rates, SQL conversion and cost-per-lead to justify spend
- Balancing brand building with demand capture spend
- Using digital-first budgeting to show what works
- Avoiding mistakes like building budgets in silos and skipping experimentation funds
- Tracking expenses throughout the year to strengthen future planning
If you run marketing at a manufacturing company this conversation delivers methods for budget planning backed by real data you can defend.
For industrial marketers, manufacturing marketing managers and B2B marketing leaders preparing for 2026.
The Manufacturing Marketer