The Dime Fix the Process: Real Cannabis Manufacturing Tools & Optimization Techniques ft.: Murphy Murri
Most cannabis operators are reactive—drowning in checklists, flooded with data, and still missing the point.
Compliance gets all the attention, while real operational signals—like handling variability and shifting process conditions—lead to execution gaps and reactive decision-making.
Extraction process optimization is tricky, but when the actual root cause is identified and solved, the returns can be astronomical—and compounding.
The challenge? Aligning teams around meaningful data, not just required data.
The unlock? It’s not about overhauling everything—it’s about starting small, watching closely, and making the process stronger one step at a time.
This week we sit down with Murphy Murri to discuss:
- What most teams miss when they “optimize”
- Why compliant data ≠ operational clarity
- Immediate ways to improve cannabis manufacturing
Chapters
00:00 Introduction to the Cannabis Industry
01:14 Murphy's Journey into Cannabis
03:39 Current State of Cannabis Manufacturing
07:58 Operational Efficiencies and KPIs
10:44 Challenges of Industry Maturity
13:30 Essential Data Points for Success
19:25 The Importance of Moisture Control
25:07 Data Utilization and Organizational Mindset
28:07 Real-Time Data and Actionable Insights
30:14 The Mindset of Compliance vs. Optimization
31:58 Understanding Performance Metrics
33:55 Data Collection and Operational Efficiency
36:00 Leveraging Technology for Process Improvement
37:56 The Importance of Accountability in Equipment Performance
40:45 Identifying Weaknesses and Opportunities
43:01 Reevaluating Processes for Better Outcomes
51:28 Return on Investment in Process Optimization
53:32 Consulting Services and Future Opportunities
Guest Links:
- https://www.murphymurri.com/
- https://www.instagram.com/murphymurri/?hl=en
- https://x.com/murphymurri
- https://www.linkedin.com/in/murphymurri/
Our Links:
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain
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