089 – Corporate Storytelling—Sales communication with Mike Adams and Paul Ichilcik

Mike Adams and Paul Ichilcik, Principals at Anecdote, share their expertise in sales communication through the lens of storytelling. They discuss how effective narratives can transform sales strategies, especially in virtual settings. Personal anecdotes help build trust and engagement, shifting conversations from transactions to meaningful connections. They also introduce the concept of a 'story bank' to strengthen team training and improve retention, showcasing how storytelling can elevate sales success.