Contractor Growth Network #115: Sales Objection: "You're Too Expensive"
Feb 20, 2020
12:44
In the land of contractor sales objections, there is one objection that stands above the rest. “You’re too expensive.” You’ve heard it a million times. Whether it’s the slow no or straight up, they have a problem with spending that kind of money on a kitchen instead of a really nice car. There are three reasons that people have a problem with your price, and Logan is going to break those down for you in this episode!
In this episode, we talk about…
- The problem with being too expensive to homeowners
- Comparing your service to other things at the same price point
- Recognizing your real competition at your price point
- Making the buying process as easy as possible on the customer
- When there is not enough pain for someone to move forward
Links to resources:
Comment “Contractor sales objections” below!
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