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Apple Intros M3 iPad Air - MOSK: 03.05.2025
Mar 5, 2025
Apple has unveiled the M3 iPad Air, boasting increased storage and the A16 chip. New accessories, like a sleek Magic Keyboard and Smart Folio, are also in the spotlight. Anticipation builds for refreshed MacBook Air and Mac Studio models. The discussion touches on the UK government's troubling request for iCloud encryption access, sparking privacy concerns. Additionally, Apple faces legal challenges with the dismissal of a class-action suit and updates on public beta releases for their software.
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Quick takeaways
- Apple's M3 iPad Air features enhanced capabilities while maintaining its pricing and design continuity, emphasizing strategic market positioning without AI features.
- Amid legal challenges regarding privacy and security, Apple's response to the UK's demand for iCloud backdoor access illustrates the ongoing regulatory scrutiny it faces.
Deep dives
iPad Air Updates and New Accessories
Apple has unveiled the latest updates for the iPad Air, featuring the new M3 processor which introduces advanced capabilities such as hardware-accelerated ray tracing and video encoding for ProRes formats. Despite these enhancements, the overall design remains unchanged, and prices for the iPad Air start at $599, maintaining the same cost as its predecessor. A new Magic Keyboard for the iPad Air has also been introduced, offering a larger trackpad and a 14-key function row, priced lower than last year's model, making it a more appealing accessory for buyers. The iPad Air and the accompanying Magic Keyboard will be available starting on March 12th, 2025.
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