With expertise that spans industries and geographies, few people understand corporate reputation as well as Aimee DuBrule. She'll be coming to EMENAComm to talk about the shifting role of communicators, from ‘spin doctor’ to ‘corporate conscience’; what it takes to truly live purpose in an organization, from the inside out; and how to lead this transformation so that your company will thrive in a rapidly evolving competitive landscape. Join us for this taster podcast on what purpose should mean in today's world.