45 - Inventing with Seaweed: Could kelp pots spark a regenerative materials movement? – Emily Power, Oceanmade

In this episode, Emily Power shares her honest, inspiring journey from a corporate career at Microsoft to founding Oceanmade, a regenerative business with global ambitions.

We explore how seaweed could be the most underrated material in the climate fight - not just for oceans, but for land too.

We also cover:

• Why the first version of Oceanmade (the "green Amazon") failed and what Emily learned

• The gardening eureka moment that changed everything

• Why plastic plant pots are a hidden environmental problem

• How to build a product without being an expert and why that can be an advantage

• The challenge of marketing to real customers, not just eco-enthusiasts

• The land and sea benefits of seaweed from soil health to carbon sequestration

• Why building in public with imperfect products might be your startup's secret weapon

This episode is packed with lessons for aspiring founders, regenerative thinkers, and anyone ready to turn anxiety into action.

🔗 Learn more:
🌿 Oceanmade → https://oceanmade.co
🌊 Follow Emily → https://www.linkedin.com/in/emilybpower/
📬 Planet-positive founder's newsletter: The Ecopreneur Collective → https://robwreg.substack.com/subscribe
🧵 Follow the startup journey at → https://www.nolongerknown.com