Low Bar Podcast The Crazy Business Behind Kick Streaming — Ep. 8
BK stumbled down a rabbit hole watching his favorite Call of Duty streamer and discovered an entire economy of people making money by streaming mundane and bizarre aspects of their lives. Kick is a streaming platform disrupting Twitch with a 95/5 revenue split instead of 50/50, and creators are cashing in.
In this episode, BK and Jon take on a wild tour through Kick. Full Moon parties in Thailand. Food trucks in Baltimore. People working out at gyms. High stakes slot machines with thousands per spin. Even someone sleeping on camera with 1,500+ viewers watching.
The fascinating part? Almost everyone is doing something they'd do anyway. They just turned on a camera and started making money.
The second half shifts to business applications. Could you stream your entire workday? Build a product live? Run consulting sessions with audience participation? Record your podcast? The barrier to entry is literally just your phone camera.
Whether you think this is genius or insane, one thing is clear: there's a growing creator economy around documenting what you're already doing. Getting started has never been simpler and the barrier to entry has never been lower.
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Timestamps:
00:00 - Intro
00:40 - What is Kick?
03:04 - What did BK and Jon find so fascinating on Kick?
27:20 - Business Ideas: How you can use Kick
31:15 - How would BK and Jon use Kick?
38:40 - Can you use the SWEAT framework for this? (from Episode 2)
42:50 - How will they find you on Kick?
46:10 - Final Thoughts: Would you just turn on your camera and record?
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