Shaun Stafford: The WBFF physique world champion and gym owner on how to build a body and a business

“How do I introduce myself? It depends who I’m talking to and what I want to get out the conversation!”

When you wear as many hats as Shaun Stafford it can be tricky to succinctly summarise exactly what it is you do.

Of course, there’s the body. A two-time WBFF Physique world champion, Stafford will always be known for a muscular and lean body that’s graced multiple magazine covers and advertisements for sports nutrition supplement brands (he represented Reflex Nutrition, Optimum Nutrition and currently Ghost).

But there’s the brain as well as the brawn. As founder and managing director of London-based personal training gym City Athletic, Stafford has proved he can build a successful business as well as a show-stopping body.

In an exclusive interview with editor-in-chief Joe Warner, Stafford reveals how he maintains his cover model body despite the rigorous demands of running a growing business as well as raising two growing boys, and details how he bounced back from losing almost all of his social media reach – and significant monthly revenue – when Instragram updated its algorithm.

He also explains why so many fitness models and competitors with world-class physiques struggle with mental health issues related to unhappiness with their bodies, and details the huge sacrifices required to build an incredible physique that make bodybuilding the most selfish sport on the planet.

For the full interview with bonus footage visit https://unfilteredonline.com/shaun-stafford-you-cant-build-a-body-or-a-business-without-huge-sacrifice

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