The Vergecast Who will win the 2024 streaming wars?
Jan 17, 2024
Alex Cranz, a technology reporter at The Verge, and Bobby Waters, a bass singer and TikTok personality, dive into the evolution of streaming services heading into 2024. They discuss the viral success of sea shanties on TikTok and its impact on music trends. Cranz predicts which platforms, like Netflix and Hulu, might dominate and examines the challenges faced by Paramount Plus. The conversation also touches on the creative collaborations among bass singers and how emotional responses are shaped by music on streaming platforms.
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North Sea TikTok Trend
- David Pierce noticed a specific song repeatedly appearing on TikTok.
- This song, "Hoist the Colors," was unusually paired with videos of terrifying events, particularly those related to the North Sea.
Origin of Viral "Hoist the Colors"
- The viral TikTok version of "Hoist the Colors" is by the Bass Singers of TikTok, originating from Bobby Waters (Bobby Bass).
- Waters, a bass singer, joined a TikTok trend of adding bass to songs, which grew into a community.
"Hoist the Colors" Creation and Rise
- Bobby Waters created the viral "Hoist the Colors" with a group of bass singers.
- The song's popularity grew steadily until the North Sea TikTok trend boosted it significantly.