Channels with Peter Kafka
Why so, Sirius?
Nov 16, 2023
The podcast discusses the evolution of SiriusXM, their goal to reach a wider audience, and the appeal of exclusive content. They also address the impact of supply chain interruptions on auto sales, the rollout of new features for their streaming service, and their collaboration with OEMs to improve the NCAR experience. Additionally, the podcast touches on the speaker's struggle to finish audio essays on songs and bands, their psychological reflection on the project, and their interactions with musicians and their new book.
34:53
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Quick takeaways
- SiriusXM aims to expand its reach and relevance by offering a product that can stand on its own outside of the car, appealing to a broader audience.
- SiriusXM is leveraging modems in cars to utilize a combination of satellite delivery and streaming, providing personalized recommendations and additional content to enhance the consumer experience.
Deep dives
SiriusXM: A Profitable Digital Media Company
SiriusXM is a popular streaming service that reaches 34 million people and generates $9 billion in revenue. The company has been profitable for several years, with an expected EBITDA of $2.75 billion this year. While often associated with being a service primarily used in cars, SiriusXM aims to expand its reach and relevance by offering a product that can stand on its own outside of the car. With a combination of curated music channels, live news, sports, comedy, and other content, SiriusXM aims to differentiate itself from other music streaming services and appeal to a broader audience.
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