Leader in Zero-Plastic Online Grocery Shopping — Zuleyka Strasner, Founder and CEO of Zero

Led by Zuleyka Strasner, Zero is an online marketplace for sustainable groceries, home goods, personal items, and more, on its way to becoming the largest sustainability platform for consumers in the country.

Below are two excerpts from the podcast.

"If you had to start over, what are 1-2 tips you’d give yourself in order to be faster, more effective, and higher impact?

First, you have to trust in yourself. In a startup, you’re always dealing with some new problem or setback, but we have always, and without fail, found our way through them, as scary as it may have been at the time. The second tip is to be quick about what stays and what goes, whether it’s ideas, processes, or people. Holding on for too long doesn’t work."

"Do you have any requests, announcements, or final advice for our listeners?

Being a founder/CEO requires you to be many things to many people. Sometimes it’s the most rewarding thing in the world, and sometimes it’s the most difficult. The only path is to trust in yourself, and to listen to those around you — the people you hired (because they’re experts after all), your customers, and the people who support you, such as mentors and advisors."

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