Episode 156: Issa Rae, the New Patron Saint of Prosecco?
Dec 20, 2023
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Issa Rae, award-winning actress, writer, and ViaraeWines Prosecco creator, discusses her preference for Prosecco over Champagne, breaking into the wine industry, the importance of representation in the business, and well-seasoned rotisserie chicken and wine pairings. The podcast also explores the versatility of sparkling wine and encourages listener engagement.
Issa Rae chose to create her own Prosecco label because she believes in the power of authenticity and wanted to share her passion for the approachable and less formal sparkling wine.
Issa Rae emphasizes the significance of representation in the beverage industry and aims to make VRA Prosecco representative and appealing to her fans, while also acknowledging the communal sharing of information among black women in the industry.
Deep dives
Issa Rae's Inspiration for Creating VRA Prosecco
Issa Rae recalls the first time she tried Prosecco while out with the director of her TV show, feeling like it marked the beginning of her career. She loved that Prosecco was approachable and less formal than champagne. Being a fan of Prosecco, her character in the show also loved it, prompting Issa to consider creating her own label to share her passion with others.
Issa Rae's Involvement in Crafting VRA Prosecco
Issa Rae was heavily involved in creating VRA Prosecco, sharing her taste preferences and engaging in extensive testing and discussions with wine experts. Despite not being a wine expert herself, she wanted the Prosecco to be enjoyable, versatile, and suitable for mixing in cocktails. Issa aimed to make the brand representative and appealing to her fans.
The Importance of Representation in the Beverage Industry
Issa Rae emphasizes the significance of representation in the beverage industry, noting how fulfilling it is to see people embracing VRA Prosecco and feeling spoken to and targeted in an authentic way. She appreciates the rich community surrounding wine enthusiasts and acknowledges the communal sharing of information among black women in the industry. Issa believes that everyone should have the opportunity to be present and successful in these spaces.
Despite early naysayers who suggested she develop a different kind of sparkling wine, the award-winning actress, writer–and now Viarae Prosecco creator–Issa Rae believes in the drink’s power of authenticity.
In this episode, she talks to @Jacy Topps about why she prefers Prosecco over Champagne, whom she’d most like to share a glass with, and what it’s like to break into the wine industry.
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