Wine Enthusiast Podcast
Episode 156: Issa Rae, the New Patron Saint of Prosecco?
Dec 20, 2023
Issa Rae, award-winning actress, writer, and ViaraeWines Prosecco creator, discusses her preference for Prosecco over Champagne, breaking into the wine industry, the importance of representation in the business, and well-seasoned rotisserie chicken and wine pairings. The podcast also explores the versatility of sparkling wine and encourages listener engagement.
20:26
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Quick takeaways
- Issa Rae chose to create her own Prosecco label because she believes in the power of authenticity and wanted to share her passion for the approachable and less formal sparkling wine.
- Issa Rae emphasizes the significance of representation in the beverage industry and aims to make VRA Prosecco representative and appealing to her fans, while also acknowledging the communal sharing of information among black women in the industry.
Deep dives
Issa Rae's Inspiration for Creating VRA Prosecco
Issa Rae recalls the first time she tried Prosecco while out with the director of her TV show, feeling like it marked the beginning of her career. She loved that Prosecco was approachable and less formal than champagne. Being a fan of Prosecco, her character in the show also loved it, prompting Issa to consider creating her own label to share her passion with others.
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