Visionary Minds 🇫🇷 Valentino Beauty - Claudia Marcocci : Quand l’héritage devient futur
Sep 1, 2025
Claudia Marcocci, President of Valentino Beauty and a veteran of luxury brands like Gucci and Dior, shares her insights on the brand's meteoric rise since L’Oréal's acquisition in 2019. She discusses blending modernity with 'new-stalgia' to attract Gen Z while maintaining Valentino’s Roman essence. Claudia highlights the importance of a cohesive team culture and emotional storytelling in driving success. She emphasizes balancing luxury with accessibility and advocates for authenticity in leadership, especially for aspiring women in the industry.
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Nostalgia Meets Modernity
- Valentino Beauty embodies a 'new-stalgia' blend of nostalgia and modernity rooted in Roman identity.
- Claudia says this mix defines the brand's emotional DNA and cultural positioning.
Lead With A Shared Dream
- Align teams around a shared dream rather than obsessing over cold numbers.
- Claudia says sales follow when everyone is united on vision and emotional storytelling.
Prioritize Ruthlessly
- Limit priorities to a few clear objectives to avoid diluting the brand.
- Claudia instructs teams to focus on four key things that truly matter for the client.