Sometimes your best growth comes from your worst flops. On this Bathroom Break edition, Jay Schwedelson and Daniel Murray get real about failure in marketing—not just accepting it, but planning for it, documenting it, and even celebrating it. From botched campaigns to abandoned social channels, they dig into why marketers should embrace failure as a feature, not a bug.

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Best Moments:

(01:41) If you're not comfortable with failure, you're not going to grow—period

(02:49) Bad marketing often just gets ignored, so most people never even see your misses

(03:30) Not documenting failures is worse than failing itself

(04:20) You have to create a culture where sharing mistakes doesn’t feel risky

(05:00) Every campaign should have a clear kill switch—don’t let it drag on

(06:15) The Guru Awards launch flopped fast, and that was the win

(07:00) Letting go of TikTok let Marketing Millennials double down on what was working

(08:00) Keto, Barry's, vegetarian… personal flops can be just as revealing

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

ILWP | Thursday Catch up | I saw Oppenheimer