134. Values, Not Verticals: Growing & Positioning Your Agency

Many agencies choose a vertical and use that to define who they are, what they believe in, and how they are positioned in the marketplace.

But what if you chose to define your agency based on your core philosophy? How would that affect your services, your positioning, and your recruiting practices?

Sue Kruskopf, CEO at KC Truth, joins me to share how her agency has taken the core belief of truth and incorporated it into every aspect of the business.

We discuss:

- Positioning based on a belief system

- Translating a core belief into systems and processes

- How a core philosophy can influence the physical space and recruitment

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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