Usually, we share advanced analysis to run, cases of amazing tech companies, or something else.

Today, we're talking about an energy drink. Stay with us because this potent drink can teach tech a lot about advertising.

(00:00) - Introduction
(02:26) - Energy Boosts and Red Bull
(14:29) - Red Bull's Media Empire
(17:34) - Examples of Media and Community Acquisitions
(19:15) - Red Bull's Endless Content Stream
(24:20) - Red Bull's Stratosphere Jump
(26:21) - Outrageous Marketing Stunts
(29:00) - Local and Grassroots Marketing Efforts
(31:57) - Takeaways for Software Companies
(32:21) - Creative Marketing Examples in Software

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The Red Bull playbook tech companies should steal