Bill Tung | Localizing For Consumers In Japan - Part 2

Topics Discussed and Key Points:

·       Covid and its effects on Direct-to-Consumer.

·       Online consumer strategies in APAC versus in North America.

·       How to measure success in retail.

·       How consumer feedback is applied

·       The importance of a good D-to-C strategy.

·       The future of D-to-C in the APAC region.

Episode Summary:

Today, I talk to Bill Tung, Managing Partner at Peaks Consulting, a global brand, retail, and management consultancy.

Since its founding in 2015, Peaks Consulting has built an internationally recognized consultancy based on trust and relationships before business. Peaks currently serves consumers in 20 countries and counting.

Bill has also served as the VP of Europe and Asia-Pacific at Rockport, VP of International Sales a Columbia Sportswear, Executive VP of International Sales at New Balance, Managing Director of Fanatics Inc, and Asia-Pacific General Manager of Clarks.

Regarding Covid’s effect on Direct-to-Consumer, Bill says “brands learned that you could still conduct business without travel.” “Is that the right way to do things? No. That’s for established businesses.”

Bill also talks about online consumer strategies, applying consumer feedback, the importance of having a good D-to-C strategy, and the future of D-to-C.

Key Quotes:

“Brands learned that you could still conduct business without travel.”

“If shopping was an Olympic sport, Asians would win Gold, Silver, and Bronze year after year.”

“It’s not good enough just to be on the site. It’s not good enough just to have inventory nearby. You need to do the proper marketing.”