SFR 175: My Student Stereotypes...

Boom! What's going on everyone? It's Steve Larsen. This is Sales Funnel Radio, and today we're gonna talk about student stereotypes.

 

I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business.

 

The real question is how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.

 

Join me and follow along as I learn, apply and share marketing strategies to grow my online business, using only today's best internet sales funnels.

 

My name is Steve Larsen, and welcome to Sales Funnel Radio.

 

What's up, guys? Hey, I've been excited for today. I wanna talk about a topic, you know it's...

 

Every evening my wife and I usually like to just sit and talk. And we'll sit and we'll talk, and talk, and talk.

 

Most of our dating, honestly, was talking. We would just talk for like three hours a night, every night for all of our dating and that was kind of it.

 

So anyways, we'll sit down and we'll just talk and we'll share with each other. We're good at that part of our relationship, which is a bunch of fun.

 

So anyway, we were sitting down the other day, we've got a little almost  three month old baby now, and we're playing with her and we're talking back and forth, and my wife says:

 

"Hey, what are, like, the biggest stereotypes you see in your students?" I said, "What do you mean?" She said, "What are the reasons that people do, or do not, go forward with the things that you're teaching them? Like, stereotypically though."

 

She's like, "Do baby boomers react differently to what you teach compared to millennials?" And I was like, "Yeah, actually they really do."

 

So I thought it'd be kinda cool to go through and share with you guys what I talked about with her because it was fascinating to see that.

 

#1: I freaking hate the millennial propaganda. Can we cut that crap out, alright?

 

Baby boomers, your parents complained about you too, alright?  Are we all good there? I'm just gotta get that off my chest. I hate that, I hate that: "Well you're a millennial, you can't focus." Alright, you can't use tech, so back atcha. Ya know what I mean?

 

Anyway, so I just wanna walk through this really quick, and just share with you guys a few of the things that I've seen stereotypically with my students.

 

Now, this is my own students - it's students I've had in the 2 Coma Coaching. My intent in sharing this... the only reason I want to share this is so that you can hedge yourself to not be one of these stereotypes.

 

So everyone raise your right hand right now, and be like, "Hey Steven, I, (state your name), will not get offended."

 

Don't get offended about what I wanna go through and share with you guys right now. I'm talking in massive generalities, 'kay? Cause I've seen a lot of things across the board.

 

And then, at the end of this episode, I want to share with you guys what I do to combat these stereotypes myself. I have my own routines. And some of my routines I didn't realize were my routines, you understand?

 

I didn't know, that I was literally creating my own solutions around some of these things. But I did and it's been working. And it's really awesome.

 

If you follow my Instagram, you already know what some of them are...

 

First of all, let's just set the stage here:

 

There has never been a time in the history of the entire world, where so much information and so many answers are prevalent and accessible with such a crossover with a lack of discipline. Mind-boggling.

 

There's so many answers out there. There's so many things out there that are already solved for you.  

 

Yet people don't know how to go and just look up stuff on their own on Google and YouTube and just learn something for 30 minutes. We're not a culture yet of self-teaching. And that's why those who can self-teach, just blow-up so much.

 

Number one, we've never been in a time period where so many, so much information is available, but there's such a lack in discipline personally with people.

 

There's lots of addiction out there now. There's lots, and that's not to say it wasn't there before but I mean, we live in a very stimulated society now. We live in a very stimulated community now, alright?

 

There's such a lack in discipline, daily routines. I'm not saying I'm perfect at it. But I try to have one. I try to live with intent day by day, by day.

 

There's such a lack in discipline, there's such a lack in just getting up and getting crap done regardless of how you feel about it. There's such a lack in people knowing that in order for me to get where I'm trying to go, there's work involved, right?

 

We get sold on this concept, "Oh yeah, I should get that, I deserve it." Man, that is bull crap. No one owes me anything. And I try and live like that.

 

I hate when people say, "Here get this product, you deserve it." It makes me wanna throw up and not buy their product, no matter how good it is.

 

When somebody says, "You deserve it," that's garbage. It is a lie. It's a lie of this generation. It is a lie of our communities now.

 

In my opinion, (which I believe is correct), no one owes you anything. You don't deserve anything.

 

And when I look at worlds that way, and when I look at my life that way...

 

The reason why I try and do that is if I think that "my customer owes me money, I deserve this success." That is freaking garbage. Try and do that. Try and leave. Try and do that and try and tell me how long you're in business. That's not true.

 

No one owes, nobody owes me anything. No one owes me a dime. No one owes me any kind of credit. No one owes me. I will tell you that you will relieve a lot of mental stress in your life.

 

And I'm stereotypically talking to the millennials right now when I say that. Cause I am one, okay? And I had to have a huge wake-up call with myself and say, "look, no one owes you anything. Nobody owes you anything. I am not deserving of anything. I need to work my tail off."  

 

Now I'm gonna walk around and I'm gonna try and work my face off.

 

It's kinda like what Will Smith says. He walked around, and he was, and he walked around like he was deserving of what this life had to offer. But he was not a ghost to knowing that he had to work for it. And I'm the exact same, guys.

 

Like man, I'm gonna run hard. I'm gonna run as hard as I can. I'm gonna try and do everything I can. I'm gonna try and live the best life I possibly can with the fullest, having the best of the best. Being the best of the best - and that's my mentality.

 

And, like, ya gotta fight to do that, right?

 

So nobody owes me anything, and when you think about that with like, "Hey there's so much information out there with such a lack of discipline in how to use it all.

 

Just follow me a little bit. I'm gonna start spinning a few ideas around and we'll bring 'em all full circle, alright?

 

When I look at how undisciplined as a society we really are. I'm not saying all of us, but man, if you're spending all your time watching Netflix in the evening and you don't have something up and running, like shame on you!

Work at it, right? And then complaining about it?

 

I'm not saying I don't take breaks. This is funny. What does Tim Ferris teach in the Four Hour Work week? Holy crap, he works four hours a week. He didn't start that way, but he ends that way, where he works four hours a week on his business. That's cool!

 

Now let's contrast that with what Gary Vee talks about. Hustle till your face falls off! Hustle ya die, right? And that's totally his message.

 

There's two conflicting messages. Right? I believe the answer is in between. Personally, that's how I run it.

 

I'm gonna go, and I'm gonna build that funnel and that funnel. I have massive projects on my plate right now. Absolutely gigantic. I am the sole funnel builder. And that's totally fine. I'm completely cool with that.

 

There's a huge, a vast, a ridiculous amount of hustle in my life right now. And I expect it, and I welcome it, and I smile at it. I'm like, "What's up, son? Bring it on! Come on get ya some, right? This is my time. You're on my turf, and I'm gonna tear you apart."

 

And I'm gonna hustle, hustle, hustle. But not till I die. I'm not here to just work.

 

I believe humans were built, especially men, were built to work, work hard, work hard at things, have resistance. That's good. That's healthy. I want that.

 

Again, follow me. There's a reason I'm talking about all this. We're gonna go full circle here in a second, 'kay? There's a reason why though, I know I am where I am. "I really wanted it!" Right? That was it!

 

And understanding, "oh my gosh, all the answers are already there." And if I have just have discipline to go find and apply them I can, I can literally just get what I want. I can create what I want. It's there.

 

That's why I talk about being a self-solver all the time, guys. You gotta be a self-solver. Solve your own problems, right? If your natural inclination when a new problem comes up, which is every freaking minute of entrepreneurship, a new problem pops up that wasn't here before, one that you weren't planning on, the one that wasn't in your plan or your scope how to get crap done...

 

You're not gonna go very far if you freak out and don't solve it 'kay? Every day is practicing going over and solving new problems.

 

The trick is learning to solve problems with speed. Learning to solve the problem adequately enough so that it's satiated enough, right?

 

Not that you gotta answer it 100%. Not that it has to be 1000% perfectionist brilliant. I went there too for a while. I'm a recovering perfectionist 100%. I had to get good at being, at being totally fine with answering and being awesome at it 80%. And then just moving on.

 

Go,go,go. Solve the problem. Move. Solve the problem. Move. New problem! Bam. Solve the problem. Move. New problem! Bam. Solve the problem. Move. Don't know it? Fine. Youtube. Sweet! That guy taught me. Solve the problem.Move, right? And that's how I run.

 

That's literally why, I know that's why I blow up. That's exactly the reason why. So if you think about that. Think about, think about, right?

 

So again, I'm just kinda like laying out the landscape here:

 

So you've got you've got millennials on this side who have vast amounts of information with the fingertip training in order to pull it off, right? You know how to text and tweet do all the things. You understand tech. You understand the platforms, 'kay?

 

You got millennials on that side, lots of info, stereotypically a  bit of lack in discipline. Not always, not always. I hate it when people try and categorize me, so I get it. I freaking hate that. So I get it. I'm being sensitive cause I don't wanna say anything like that cause I hate that myself.

 

On the other side, you got like, you got the baby boomers. Let's say, let's say 50 years old plus. Baby boomers did not have that kind of information always at their fingertips, but typically culturally, stereotypically, were really intense workers. You had to sacrifice, right? It's their generational upbringing.

 

1,800 people, I've brought through this process now. I see a lot of patterns, and I have people from all over the world, all different races, religions. Male, female, ages all over the place. I'm just painting the picture here, and I want you to see "this is where I am. I wanna make sure I don't fall prey to these lies." Or I'm over here, "Let me make sure I don't fall prey to these lies."

 

So again:

 

#Millennials, lots of info typically little bit less discipline.

 

#Baby boomers: They haven't known how to use a lot of these tools, but usually have a lot of discipline.

 

Also, a lot of times they operate from a scarcity standpoint, I've noticed. Meaning like a fearful standpoint. They think that businesses still require a briefcase, a suit, and a meeting to start the day. And it's not like that anymore.

 

I don't ever have to wear a shirt and tie except to church. You know what I mean? I don't wear shoes. In fact, when I go and  consult for people, they're like, "What other specifications do you have?" And I'm like, "First class if you want to. Uh, if you don't want to, totally cool with that to be completely honest, right now anyway."  I just don't care.

 

I try and listen to music as much as I possibly can and wear shoes as little as I can.

 

Business culture has changed. I find that there's a lot of professionalism that's unnecessary in the baby boomer expectations.

 

In the middle range, right? I'm 30, I'm barely a millennial. From the 30 to 50, I find that that, stereotypically, it's the category of person that takes the most action,  who know how to use the tools. Are not complainers. And are fine when the market punches them. It's kinda like the sweet spot I've noticed.

 

When I get somebody who's a millennial, I'm cool with that, I just also know they're gonna be a little bit sensitive. There's not typically a mental toughness, right? Because of social media, there's been this stereotype that's set across the mindset, where they look at everything that's gonna happen to them, and it's cool, they're dreamers. It's beautiful, I love it.

 

I'm a dreamer. I love that. Why would we ever try and change that, right?

 

I can tell my little, especially my first born. She's a dreamer. She's 100% entrepreneur, I can already tell. She's a problem solver. She solves problems like crazy and I didn't teach her a lot of the things she's doing. And I'm like "Holy crap! You're a really smart kid. You know how to solve problems." She's gonna turn five soon. She already has interest in the stuff I'm doing. Anyway, crazy.

 

Millennials are dreamers. They understand possibilities. And because of that, they have very little walls. Emotionally there's a lot of walls because there hasn't been as much time put on the mat for person to person communication.

 

There's not as much time put on the mat for how to deal with pitfalls in life, okay? And part of that just has to do with the fact that they're usually so young, right? They just haven't gone through that much.

 

# Baby boomers: I've noticed, they have a lot of barriers. Usually to take off and do. And it's not just because of the tech standpoint. It's because there's a barrier of believing that there's this professionalism that they need to fit into in order to be an entrepreneur, right?  Again, speaking in massive general terms, okay?

 

I think each generation has had these massive, massive gifts with all of these massive, massive hindrances - like any generation! It's not the freaking millennials fault!

 

The next generation's gonna have some weird derogatory term for them also with a whole bunch of things we're gonna complain about them too. It's the way it is. It's just how it goes, right? Get over this whole freaking millennial propaganda.

 

Anyway. So, the key is to see and be sensitive to where you are culturally. How is this generation raised? "Wow! Were we all supposed to be given trophies?" There's some serious freaking baggage that comes with that kind of culture, right?

 

Or, or, do we believe that we still need to be in suits and ties, and tech is hard to learn, right? There's some baggage that comes with that, right?

 

So these have been the things I've noticed as I coach people that it comes down to. I want you to understand something with this. This is the reason I wanted to walk through this with you guys. Is this making sense? Is it going full circle? See where you fit! Right? I'm trying to help you learn how to self identify.

 

There's a stage I was speaking on, and I said: "My goal here today is to teach you how to do to yourself what you are doing to your customers." Meaning, I want you to understand your customer's false beliefs. I want you to understand your customer's hiccups. I want you to understand your customers. Whatever things they're still struggling with.

 

This is what I told them on stage: I want you to learn how to self-identify those things in you. It will speed you up. "Your business grows to the extent that you do." Okay? Which is true! I don't know who said that, but anyway. It's a cool phrase though, right? "Your business grows to the extent that you do."

 

So I told him I want to teach you how to become introspective enough to see, "Like, oh my gosh, I got this mental belief that is wrong!" Right?

 

Remember, you guys all know my story.  Way back in the day I was really shy! It wasn't so much that I was shy, I just had no confidence. I had zero confidence, right? And some of it came with some of the generational upbringing that I came along with.

 

It wasn't my parent's fault. It wasn't my fault. It wasn't anyone's fault. It's just the environment I was in. Right?

 

When I became self-conscious... when I became introspective enough over those things, then I could do something about it! That's what I'm trying to get across in this episode!

 

The stereotypical go-getters that I see across from the millennial side, all the way 30s and 40s, all the way to the baby boomers, is this: They have learned to become introspective, to identify what their own false beliefs are, and then the ones that matter. This is the key. They tackle the ones that matter...

 

If you try to tackle every single one of your false beliefs, every one of your little character flaws, that an amazing way to get depressed.  What you gotta see is what is it gonna take to be successful in today's environment? What does it take? What does it take? "Oh my gosh! I gotta learn how to speak on camera. I gotta learn how to present. I gotta learn how to talk. I gotta learn how to sell. I gotta learn how to market." They're not the same, right? "I gotta learn how to create offers. I gotta learn how to funnel build." Or maybe, right, "What's my tactical skill?"

 

When I was leaving college - about two years before I left, I was getting a marketing degree, and I literally had no technical skill that I was learning. I was literally a dime a dozen. There was nothing different for me compared to everybody else. And that is one of the reasons why I chose funnels in college - to learn a technical skill.

 

So I gotta have a technical skill. I gotta be able to speak. Whatever those things are, right? What does my personal character not let me do? The biggest one, the highest leverage one I can go tackle? Reach down inside of you, grab that, and break it! Realize it's wrong.

 

See the stories, and the experiences, and the beliefs that are upholding that false belief, and reach down and break them! Rebuild yourself! Make you! Right? Build you. Craft you. Pick out the blueprints you want and remake yourself.

 

When I started doing that, that's actually funny enough when I started making money.

 

I was the biggest issue in the business! Not the fact that the marketing ideas didn't work! Not the fact that the product didn't help people! I sucked at delivering it! Right? That was mine! You gotta figure out what yours is. So, anyways, does that make sense?

 

This podcast episode might feel like it's all over the place. I'm trying to convey something here that I've seen over,and over,and over again. 1,800 times.

 

I have done a lot of freaking Q&A. I have seen so many offers. Every Friday, the whole day for me is looking at people's offers, looking at people's funnels. Do you know how many? Anyway, for years, okay? I've seen a lot of them! A lot of them!

 

Funny enough, the pattern has always been, you know what... "Could the marketing be better? Yeah! It could. Could the funnel be better? Yeah, it could. But most of the time what I have found is that the battle is actually mental. The battle is mental.

 

The answers are on freaking YouTube already. If you're just learning, if you just listen to podcasts, if you're just studying, if you learn how to learn on your own. If you learn how to study. If you learn how to solve your own problems and answer your own questions. The answers are there, 'kay?

 

Never has there been a time when there's so many tools that are already done and available. It's no longer a question of, well, is there a tool that does this? Is there a tool that does that? What about this, what about that, right? That's not the issue anymore, right? It's not!

 

The issue is not is the marketing good? Where is the tool? Does that exist? For you to make vast amounts of cash, that's not the problem anymore. The problem is mental! And I fight with people's psyche way more than I ever thought that I would with my students!

 

Some of them are total rockstars, but most people, understandably, they got a background, and they don't understand that the market that they're trying to sell into, requires them to be a little bit different. And they're not willing to make the personal adjustment and the personal changes.

 

"Stephen, how long's this gonna take for me to go through?" I can already tell you're losing! "Stephen, how long's it gonna take me for me to go through your model builds?" I can already, that's a losing mentality!

 

You're already looking from a freaking scarcity standpoint when you ask stupid questions like that, alright!"

 

"Well, Stephen, how long's it gonna take for me to be successful at this?" Dumb, dumb question! That's a stupid question. "How long's it gonna take for me to be successful?" Man! That means you're weighing the cost of you getting in the course and not looking at the clock, against freaking Netflix that night, okay? It's true!

 

What I've learned, and if this hits home I'm not trying to offend anybody, I'm just being real and raw about this:

 

When I've coached many students, and the pattern has always been: Could the marketing be better? Yes. Could the storytelling be better? Of course, it could always be better Could the offer be better? Could the funnel...? Yes! Yes, yes, yes, yes! All that stuff! All the classic stuff that comes with running a company could all be better. All of it could.

 

But it's the freakin mentality that has, by far, without contest, been the thing that I've had to do the most coaching on! Which shocked me! I didn't expect that!

 

As a coach myself, I didn't expect to have to do that for so many, virtually every person. And I understand that there's a mentality that comes that you learn when you become an entrepreneur. You have to learn it, and I get it. There's a mindset that comes with it. I get it. I understand that. And if it's new, awesome, but sometimes they don't even have the tools to take on the mindset.

 

They might be a little bit weak mentally. Or they're really sensitive. Or they got a trophy all the time. "When am I gonna win?" Second place gets no reward in business.

 

Learn to be the best. Learn to be the first. Dominate. I'm here to crush. Second place gets no financial reward, okay? I'm here to crush. That's a hard mentality for some people to learn. It's an exact flip opposite. It's a hard mentality for people to learn.

 

Baby boomers, look, it's not about you being a professional. It's about being you, louder, in today's age. Just be you, louder, right? And that's hard for some people to drop the tie, get rid of the briefcase and be like, "Well this is what I would say,  and how I would say it." That's kinda hard for baby boomers to learn, usually.

 

Usually, for the millennials, they're a little sensitive sometimes. And again, I come from that category, I'm speaking like one, you understand?

 

I had to learn that. I was a mentally weak person, guys. I was not mentally tough. I didn't know how to handle anything that was negative in my life. I had to learn those things. That is literally one of the reasons I joined the Army. Seriously! I didn't do any of that stuff, which kinda sucks, but anyway.

 

The biggest thing I took from it was a mentality: "I'm taking the hill. Get out of my way." Right? And I took on those things. I know how to fight. When I need to, I know how to go to bat for myself.

 

My resting state is nice guy, but when I need to, I very much have the tools to open the can when I need to and do what I need to with it. Anyway, that's what I'm trying to do.

 

Let's go full circle with this, okay?

 

This episode's been going for a little while here and thank you so much for sticking with it. I'm trying to help you self identify, "Wait a second? Where has my brain been sucking it up?" Right? "My business could actually be totally fine and I'm the weakest link." More often than not. I'm not joking. Like, 80% of the time that has been the issue....

 

Not, let's look at the offer. Of course it could be better. Of course we could tweak it. Of course we could do all these things. It's been this mentality based thing. Whether or not they've already had success or not it's been more of that than anything else, shockingly.

 

So what I invite you to do, and I've been holding something here by my leg the whole time, okay? Cause I wanna share it with you guys. What I learned how to do, one of the patterns I started noticing when I was around ClickFunnels, I got to listen to Tony Robbins while he talked to Russell... and Robert Kiyosaki. I did a lot of projects for Marcus Lemonis. Huge guys. Massive, massive players... This is a funny thing that I always notice from them...

 

A lot of the time, before they actually officially hit record on the interview, it wasn't uncommon to see some of them, like, in the corner kinda jazzing up, getting the energy up. Cause they get it. They understand. They gotta be an attractive character, right? And even if it's not their natural character they learned the attractive character. That's what I did. You understand what I'm saying?

 

And there was this routine that a lot of these guys do to get themselves in that kind of state. Fighting state, winning state, right? "If I do this, awesome. If I don't my family's gonna suffer for it," right? Man, when I start taking those things on, it's a lot. You know what I mean? There's things that I do to get myself in state now. I wanna share a few of those things with you guys.

 

There's a really, really good talk I heard once by this guy... he was talking about how when you start walking through a forest for the first time, it's hard cause there's no path. There's no trail. And it's part of the issue that comes with doing new things.

 

People are in this unmarked path because there is no path. Their brains have never been in this area before. And they start walking down this path and they're walking through this thick forest and it's the first time they've been there so there is no path! You understand?

 

But the next day they walk that path again and maybe they see that like, "Hey, that stick broke a little bit. This tree right here, I can see the first time I passed through, that tree is kinda leaned to the side more this time."

 

And the more you walk the path, the path actually becomes a real path. The ground gets hard. Grass stops growing right there. Maybe the rocks start falling off the side, and pretty soon, because you've walked the path so many times you actually have a path.

 

It didn't start as one. It only happened because you walked it that many times. That's something I had to learn for myself.

 

I had to learn which characters sell online. I had to learn which characters were characters, the attractive character that actually made mass movements. That actually helped industries and affected industries.

 

And when I saw the pattern over and over again, I realized that,"You know what? I could do that." And I walked the path the first time, and I launched sales from the radio. That was the first real time that I did that. I was like, "Crap, this is hard!"

 

There was no path! It was just me and I was just bushwhacking. You know what I mean? Getting through all the foliage, all the rough, you know, weeds and stuff like that. Going through the bushes - it was challenging. It was very hard. And as I learned, it's become easier, and easier, and easier.

 

Now I can just turn the camera on. And now I can speak in front of a lot of people. I can speak on funnel hacking live. "What's up?" And I'm super stoked, and it doesn't make me nervous. It's 4,500 people. I'm really excited. I'm not nervous, I'm actually super stoked. I'm stoked to the core, okay?

 

So what I want you to do is I want you to,

 

#1: Identify the things that your generation is stereotypically pinned with. You might have those, you might not. Maybe you've already addressed them.

 

#2: I want you to understand which attractive character you need to become for your market to actually follow you? Where are you sucking it up? Then be totally fine walking that path the first time. That's just how it works, 'okay?

 

#3: You gotta know what gets you in state. Seven Nations Army - I have heard that song so many times it's ridiculous. Every time we were about to do something crazy, or there was some big event going on, or it was webinar day, or there's a big event going on, we played Seven Nations Army.

 

There's a lot of people, some people would just write to me and they'd be like, "Hey dude, you sitting next to Russell right now?" I'd be like, "Yeah." They'd be like, "You listening to Seven Nations Army?" I'd be like, "Yeah." They'd be like,"Are you singing that song?" And I'd be like, "Yeah," but that's not the point, right? The point is what it does for the head.

 

There's a few things that I do as far as state control goes. The state control that I do:

 

#1: Exercising in the morning, hard. I don't just mean going on a jog. I mean, it's gotta be hard. "Make it hard, coach!" You know what I mean? Make me close the bar, make me close to throwing up. Make it hard. And for me that's where I'm practicing getting in my war state before I actually get to my desk where I'm at war.

 

#2: Next thing I do, every Monday morning I yell. I go, "Woo! It's Monday, baby!" It'd be cool to cut in a few of those here. But anyway, and I yell like crazy.

 

I even go down to street corners and yell it in front of the 9am traffic. No joke! I do that! I'm weird like that! I don't care. It's not for them. It's for me.  Why? Because it kinda freaks me out a little bit. My adrenaline spikes up like crazy. And it's awesome.

 

#3: A lot of it has to do with my morning routine. I've noticed that that's the lever. When I turn that lever, that's the one that really sets the tone for the rest of the day.

 

What's my morning routine? I'm not perfect at it, but I'm getting more perfect at it. That's helped me a lot, okay?

 

#4: I've been holding this thing by my leg the entire time. This guy. Yeah, you like it? This guy is my mannequin. I call him poverty. His name's poverty. I beat up poverty every single morning. That's my warm-up.

 

I write down all the things that people have said about me that are negative! Cause I'm not trying to run from my freaking fear! I'm trying to confront the fear and do it anyway. That's a different mentality...

 

I'm trying to say "Yeah, I see you fear and I will." I don't care, right? This might be weird, guys, but it's what I do. I don't care. It's my thing. You make your own. Do it too, if you want to. Shame, right? Poverty. People call me "idiot." People just say, "Oh you're past, you're not qualified."  People might say "I'm lazy," right?

 

Some stupid lady today was like, "You're totally a scam! I was like, "I don't even know what that means. Please explain what you're talking about and go look at all the testimonials of all the people I've helped. I'm not a scam."

 

Aut anyway, "lies," right? There's a whole bunch. I have lots of stuff.

 

"You're too emotional. You're all over the place!" Fear itself. You got haters, right? "You're worthless, Stephen. You're worthless. This is ridiculous. This is all crap!" I've had people say to me.

 

Doubt. Tons of doubt. "You can't ........" Loser, Pathetic. "You're pathetic," right? I've had a lot of people say negative things to me about this. I don't freaking care. Instead, if I confront it and I put it on this thing, and I beat him up every day.

 

My life in this game got so much easier when  I came up with a system to medicate all of the negative things that were going on in my head.

 

If the game is mental, what are you doing to your head? Do you have a process? Is there something in place for you? This is what I do, okay? This is literally one of them. I listen to crazy rage music and beat up the doubt.

 

One of the first ones that ever have made me feel bad was when I was going to counseling. This guy was like, "So have you ever been tested for ADHD?" And I was offended. Which, now I'm embarrassed that I was offended by that... but I was offended.

 

I was like, "No! What are you talking about?" I didn't want anyone to think there was something wrong with me. "There's nothing wrong with me! There's nothing wrong with me!" I was offended by it. I was mad. Stupid, stupid of me. But I was offended by it, right?

 

He goes, "I'm gonna send you home with some tests and I need you to take these tests and we're gonna see if you have ADHD." I was pissed off. I went home, and I didn't wanna take the test, but I took the test and came back to the counselor.

 

He said, "You don't officially have ADHD, but you have a lot of symptoms of somebody who does."  And I flipped out because I was a perfectionist. I was like, "I don't want anything to be wrong with me. I don't want someone to categorize me. Don't tell me I'm not perfect." Which is stupid, first of all, okay? But that one rocked my world.

 

It wasn't later until I found out ADHD - it's a freaking super power. That's the reason I can out work 90% of the people out there. Thank you! Man, how many guys got that out there also? Awesome. Cool, cool, cool.

 

Did you know that most billionaires are dyslexic? Sweet! "What's up? Let's all communicate together. Let's all hang out together," right? Do you know what I mean?

 

Guys, whatever it is that's negative in your life...

 

When I start talking about the mental and start talking about the psyche. When I say like, "Look, yes, that funnel could be better. Yes, it could be better," but most of the time the thing that's holding somebody back is the way they think?

 

But half the time someone's like, "Well, that's easy for you to say, Stephen, but I've got ADHD, or I've got dyslexia, or I've got... " Man, those are superpowers. Can we get over that? Those are superpowers. You can do crap that nobody else can.

 

The game is about you learning to harness what those things are and do it anyway.

 

This is part of my way of doing that, okay? And I know it might be weird. You might be like, "Man, Stephen's a freak." I don't care. It's for me, not you.

 

And so I go in, and some of you guys have contributed to this from my Instagram stuff, okay? Some of you guys have put some of your own things on here, but I go in and I write down whatever it is that's negative that are going on in my head, and I confront it.

 

There's been emotional periods for me actually confronting each one of these things. And I beat the snot out of it. Forgive and grow.

 

I think I wanna make t-shirts with all this stuff on it and "forgive and grow" put out like that. I think it would be pretty cool to do that.

 

You guys, entrepreneurs are a special breed. You guys are epic. We're epic. This is not normal stuff for anyone to go do. It can be a lonely game.

 

And the thing I want you to go figure out, a lot of times when I've been going through and I've been checking out your funnels? Man, just had to put it down there. A lot of times your funnel is good enough to launch, it's more of the psyche that you haven't dealt with yet. Right? So I want you to go through, like I say...

 

And I know it's a long episode, and I apologize for it being a long episode but, but I hope you see what I'm trying to say here.

 

When I look at the students and I look at the people that I've done this for, when I look at the consulting, the clients I've done this with, it's a lot of people, guys. A lot of people I've done this with.

 

When it comes to the business side, you guys know, it's usually not an offer problem. It's usually a storytelling and marketing problem. That's the reason the stuff isn't going down. But even then, one more step back, when it comes to the entrepreneur themselves, it's usually a psyche problem.

 

They haven't quite learned the mentality yet. They're still scared of getting hurt. They're still scared of getting burned. They don't know quite how to deal with some kind of failure at it. They don't know what it means. "If this fails does that mean I failed?" And they start comparing themselves to other successful stories. Fastest way to depression right there. They compare themselves to other successful stories rather than to themselves.

 

Successful entrepreneurs are like, "Man, look at all the progress I've made. I can go wherever." That's the best way ever to get your self worth, your personal value out of this game. It lets you sit all this stuff off to the side.

 

If you're scared of talking, like I was. Come up with a plan of how to deal with that.

 

If you're not a fighter yet? If you're not willing to bat for your customers they're not gonna bat for your new industry. They're not! Until you're willing to go to bat for them, right? You're willing to help them out? You're willing to throw rocks at that red ocean while you create the blue one. If you're not willing to go to bat for them, they're not willing to go to bat for you, okay?

 

Anyway, figure out what that is and what it is for you? Is there some character flaw that you have? Don't beat yourself up, just identify it. Figure out a way around it. And figure out what your way is to get into state around that when you need to.

 

The way I do that is music, exercise in the morning, funny enough, a lot what I eat - that helps or hurts. And then, man, I beat the snot out of this mannequin thing, and it's kinda fun.

 

Anyways, guys. Hopefully this is helpful to you. If resonate with any of it, please comment. Please share this. It really means a lot to me.

 

I feel like we're in like, this fragile place of entrepreneurship right now. And it's really kinda fun. It's neat to watch it. But there's gonna be this explosion of wealth that happens to these people who have figured it out and really just figured out that, "Oh my gosh, it's just a formula." But I'm scared that some people who very well could have participated are actually not going to - simply because of ways that they think - because they don't know how to deal with certain things.

 

Anyways, I know I hit a lot of topics, and it was full spectrum - it went all over the place. But hopefully you got the concept of what I'm talking about:

 

#1: That you learn to be introspective.

#2: You come up with a plan of how to come around the things that need to get a way around the ones that matter.  

 

That way you can execute your marketing. That way you can execute the business and actually get things off the ground.

 

So anyways, guys, I appreciate it. I love you all. I appreciate it so much. And thanks so much for taking the time. I'll see you guys, later. Bye.

 

Oh, yeah, wasn't that awesome?

 

Hey, just real quick, a few months ago, Russell asked me to write a chapter for a secret project he was doing, and I had to write a chapter for a book, and this was the prompt, this was the letter I got from him:

 

"Hey Stephen,

 

Let me ask you a quick question.

You suddenly lose all your money along with your name and your reputation and only have your marketing know-how left.

 

You have bills piled high and people harassing you for money over the phone.

 

You have a guaranteed roof over your head, a phone line, an internet connection, and a ClickFunnels account for only one month.

 

You no longer have your big guru name, your following, your JV partners, other than your vast marketing experience, you're an unknown newbie.

 

What would you do from day one to day to save yourself?

 

-Russell Brunson."

 

If you wanna see my answer and the answers of a bunch of other amazing marketers, then just go to days.com/stephen.

 

You can see the entire summit, you can see the book, and each of our detailed plans. Just go to days.com/stephen, that's 30 as in three zero, days.com/stephen, S-T-E-P-H-E-N. Guys, enjoy.

 

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