Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 1290: The 10 Timeless Patterns That Govern All Successful Businesses w/ Victor Costa
After a panic attack in a six-star hotel ended his glamorous-on-the-outside corporate consulting career, Victor Costa set out on a journey to find meaning, studying philosophy, religion, and even filmmaking. This exploration led him to a profound discovery: just like music has 12 notes, business is governed by timeless patterns. In this episode, Victor shares how he decoded these patterns into his proprietary "Ten Pillars of Harmony," a framework he now uses to help businesses diagnose their root problems—not just the symptoms. For entrepreneurs feeling the chaos of growth or burnout, this episode is a masterclass in stepping back, identifying the real narrative driving your business, and making simple, powerful changes that restore balance and unlock sustainable success.
💡 What You'll Take Away For YOUR Business
- 🔍 How to look past surface-level symptoms (like burnout) to uncover the true root cause of chaos in your business (like poor governance).
- 🎶 The “12 Notes of Business”: Learn how timeless patterns in order, change, and communication govern every company, no matter the industry.
- 📖 Why your company's unwritten "story" is more powerful than your strategy—and how to start writing the narrative you actually want.
- 🧠 How to transform a personal crisis or burnout into the foundational insight for a powerful, mission-driven business.
- 💡 A simple framework (The 10 Pillars of Harmony) to diagnose your own company's health and identify which areas are out of balance.
- ❓ The single most powerful question to ask yourself and your leadership team to regain clarity and alignment: "Is this the story we want to write?"
📝 About Victor Costa
Victor Costa is the founder of Vocalis, a consulting firm that helps organizations transform challenges into growth opportunities. His unique methodology, the "Ten Pillars of Harmony," is the product of 15 years of professional experience advising over 40 companies in 20+ countries. After a successful but unfulfilling corporate career led to a personal crisis, Victor dove into philosophy, comparative religion, and filmmaking to reconnect with his purpose. This eclectic journey gave him a powerful new lens through which to view business, allowing him to see the timeless, universal patterns that determine organizational success or failure.
🎯 Victor’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
"I truly believe that everyone is an artist... it's not about how great you do it. It's just about doing it... The world needs real artists. We need people that are willing to add their personal input to what they do."
📢 Memorable Quotes
- "We pick villains and heroes and victims... and these narratives, they take a life of their own... My first question is, 'Is this the story you want to write?'" – Victor Costa
- "I began to think, is there maybe something not necessarily old, but maybe timeless that we have forgotten about? And would the answer to our timely needs be in those timeless patterns?" – Victor Costa
- "There are billions if not trillions of songs and they're all made of the same 12 notes. It doesn't mean that every song is the same... My quest in business was exactly that: what are the universal patterns in business?" – Victor Costa
🔗 Links & Resources