Practical Prospecting
43. How to Build a Nurture Sequence
Sep 26, 2023
Learn about the importance of nurture sequences and their ROI. Discover tips for finding helpful content and creating effective templates. Find out how to personalize nurture sequences to engage new sales leaders and build trust with prospects.
07:44
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Quick takeaways
- Building a nurture sequence allows you to engage with prospects who may not convert immediately but could become customers later on.
- Finding and sharing helpful and unbiased content, personalized to each prospect's needs, can establish credibility and increase engagement in a nurture sequence.
Deep dives
The Importance of Building a Nurture Sequence
Building a nurture sequence is a crucial step in prospecting that many people overlook. Instead of letting leads go to waste, a nurture sequence allows you to continue engaging with prospects who have shown some interest but may not be ready to book a meeting. By providing helpful and relevant content, you can build trust and stay top of mind for when the timing is right. The sequence should be treated differently from a regular outbound campaign, focusing on nurturing rather than immediate conversion. It should consist of a two to three month-long sequence with multiple emails spaced out to maintain contact. By utilizing a nurture sequence, you can maximize the potential of each lead.
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