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The Authority Builder Podcast

Ian Garlic | Forget Testimonials…Try This Instead

Oct 6, 2022
26:20

You’ve been doing amazing work for your clients—and, if you’re like most business owners…


Nobody knows about it!


Today, I’m talking with the inventor of “video case stories”--Ian Garlic on the very best way to capture all the client wins you’re creating.


These are NOT testimonials (old-school testimonials can actually drive clients away)…


If you do amazing work for your clients, but struggle to get them to share you with others, this is a secret weapon that will help you clone your very best clients.


Ian’s captured over 10,000 video case stories and breaks down the 3 elements of a successful video case story, and tell you why he hates the word “testimonial.”

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