The #1 Cash Flow Mistake That Kills Good Businesses with Financial Strategist Chidi Egbujie

Are you bringing in revenue, but your business still feels like it’s drowning?

In this episode of the Online Business Launchpad podcast, host Trudy Rankin sits down with accountant and financial strategist Chidi Egbujie to unpack the #1 cash flow mistake that silently sinks good businesses—and how to avoid it.

“Every number has a story,” Chidi says.  And he goes on to add that if you’re only talking to your accountant at tax time, you’re missing the plot.

Chidi brings years of corporate finance experience.  And now, as founder of Virtual Focus Accountants, he helps small business owners use their financial data not just to survive, but to grow strategically. From fixing your over reliance on your bank balance numbers to designing a business that supports your life (not the other way around), this episode is packed with practical insights for service-based entrepreneurs ready to get out of the weeds.

If you’re tired of hustling without clarity, this one’s for you.

If your business brings in revenue but still feels like it’s gasping for air, you’re not alone. My newsletter is for founders and business owners who didn’t sign up for 80-hour weeks and client emails at midnight. If that sounds like you, join me for free, here.

We Also Talked About:

• Why most small business owners overlook the real power of financial data
• How using QuickBooks or Xero properly can change your business trajectory
• A client turnaround story that started with confusion and ended in clarity (and profits)
• Why goals based on your personal life vision make better business targets
• What every business owner should be doing—but most aren’t—when it comes to planning
• Preparing your business for sale (or scale) and why you should start now
  
• Why “knowing your numbers” is more than just bookkeeping—it’s strategic survival
• The single most misunderstood concept in business finance: cash flow
  How to choose the right technology—and avoid drowning in it
• His thoughts on AI, where it works, and where it’s not quite there yet 

RESOURCES MENTIONED

• QuickBooks:  quickbooks.intuit.com 
• Xero:  xero.com 
• Virtual Focus Accountants: https://virtualfocusaccountants.co.uk
• Connect with Chidi on LinkedIn: Chidi Egbujie
  
  

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