The Stink That Launched 36,000 Reviews

On this episode of Our American Stories, most people would hide a smell like this. Andrew Masters and Allen Wittman decided to bottle it. Their invention, Liquid Ass, started as a laugh between friends and grew into a best-selling fart spray. With more than 36,000 reviews and a steady stream of prank-loving customers, the product turned a simple joke into a thriving company called Liquid Assets. Founders Andrew Masters and Allen Wittman share how curiosity and timing turned a teenager’s prank into an unlikely business success story.

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