Get a stronger sense of ecommerce branding and marketing strategies with Shannon Curley, the Director of Marketing at Carbon6. Shannon brings a wealth of experience across diverse industries, including toys, tech, and gaming. Listen to her full conversation with host Jonathan D’Ambrosio, as they discuss understanding customers, crafting a message, and how to stand out from the crowd.
Episode 12 of The Seller’s Edge, Shannon and Jonathan talk about:-
01:26 - The Impact of Branding
-
02:20 - Educating Consumers about FBA Sellers
-
04:25 - The Foundation of a Brand
-
05:27 - Ideal Ways of Knowing Your Customers
-
06:43 - Balancing Aesthetics with Information
-
07:36 - Why Having an ‘About Us’ Page is so Important
-
08:28 - The Risks of Exclusion
-
09:07 - How Companies Endanger Profits
-
11:36 - Always Be Authentic
-
13:06 - Copy vs. Visual Design
-
15:33 - The Power of Before/After Images
-
17:03 - How to Use Colors in Branding & Logos
-
20:17 - Why Brands Fail to Compete
-
22:13 - The Potential for Growth in E-Commerce
-
Know Your Customer And What They Want
-
Establish A Dtc Brand And Sell On Amz
-
Concentrate On Providing Information & Value
-
Be Inclusive
-
Don’t Underestimate Images
-
Be Original To Stand Out.
-
Learn How To Drive Change
Remember Everything You Learn from Podcasts
