Get a stronger sense of ecommerce branding and marketing strategies with Shannon Curley, the Director of Marketing at Carbon6. Shannon brings a wealth of experience across diverse industries, including toys, tech, and gaming. Listen to her full conversation with host Jonathan D’Ambrosio, as they discuss understanding customers, crafting a message, and how to stand out from the crowd.

Episode 12 of The Seller’s Edge, Shannon and Jonathan talk about:

01:26 - The Impact of Branding
02:20 - Educating Consumers about FBA Sellers
04:25 - The Foundation of a Brand
05:27 - Ideal Ways of Knowing Your Customers
06:43 - Balancing Aesthetics with Information
07:36 - Why Having an ‘About Us’ Page is so Important
08:28 - The Risks of Exclusion
09:07 - How Companies Endanger Profits
11:36 - Always Be Authentic
13:06 - Copy vs. Visual Design
15:33 - The Power of Before/After Images
17:03 - How to Use Colors in Branding & Logos
20:17 - Why Brands Fail to Compete
22:13 - The Potential for Growth in E-Commerce

Key Takeaways:

Know Your Customer And What They Want
Establish A Dtc Brand And Sell On Amz
Concentrate On Providing Information & Value
Be Inclusive
Don’t Underestimate Images
Be Original To Stand Out.
Learn How To Drive Change

SELLING WITH PURPOSE: WAYS TO BUILD A BETTER BRAND ON AMZ