Building a business from one of life's toughest obstacles with Alexia Baron, founder of Porto&Bello

Porto and Bello are an accessible clothing brand that seeks to help ease some of the fear and anxiety around cancer treatment by focusing on the person and not just the patient.

Alexia launched Porto and Bello in 2021, with husband Josh, following her own experience of being treated for breast cancer which she was diagnosed with at 29, 34 weeks pregnant with her second child, in March 2020 - five days before the very first covid lockdown.

This is a bit of a different episode for us as Alexia graciously opens up about her powerful and very personal journey to discuss how one of the most painful and biggest challenges of her life inspired her new venture as an entrepreneur, and how Porto and Bello gave her a fire that helped fuel her through the rest of her treatment.

With the statistic now sitting at one in two of us being affected by cancer in our lifetime, Alexia’s story is one we can all gain a lot of insight and inspiration from.

Links:

• Checkout Porto&Bello - https://portoandbello.com
• Check your boobs or pecs - https://coppafeel.org/
• Listen to our episode with Sophie from Mamamade (Alexia’s sister in law)
  • Apple
  • Spotify
• Nicky Newman - @nicknacklou
• Macmillan - https://www.macmillan.org.uk
• Future Dreams - https://futuredreams.org.uk
• Chai Cancer Care - https://chaicancercare.org
• Trek Stock - https://www.trekstock.com