"I’d rather have questions I can’t answer than answers I can’t question."

Accounting ARC

With Donny Shimamoto.

Center for Accounting Transformation

Ron Baker discusses his revolutionary journey in accounting, his challenge to the status quo, and how accountants can lead transformation.

MORE Accounting ARC: Angie Grissom: Next Gen Inspo for Accountants | Does Accounting Belong in STEM? | Rose Wang: Where Numbers Meet Strategy and Creativity | TikTok Fraud Exposes Gaps in Financial Literacy | How Accounting Pros Own the Stage in Public Speaking | Greg Kyte: Being a CPA Is Like Being the Marie Kondo of Numbers | Rachel Bashore: A Lawyer's Case for Reinventing Accounting | Beyond the Basics in Ethics Eduction | Bailey Lenart: From Ledger Sheets to Transformational Change | Election Tax Plans: What CPAs Need to Know | Leadership for the Future: Stakeholders, Sustainability, and Strategic Vision |

In the latest episode of Accounting ARC, Baker, founder of the VeraSage Institute, shares his insights into the accounting profession’s evolution. A pioneer in value pricing, Baker’s career is defined by a relentless pursuit of better client relationships and innovative business models.

“I knew I wanted to be a CPA in high school,” Baker says. This passion led him to a Big Eight firm, but it wasn’t long before he began questioning traditional practices like the billable hour. “The billable hour was a lousy customer experience,” he explains.

JK MOLINA - How to Close Clients on Social Media