The Rise of the Stand-in Economy

A growing trend among young consumers is the emergence of the 'stand-in economy,' where individuals outsource various personal experiences. This includes hiring part-time companions for activities like hiking, with young university students often taking on these roles to earn extra money. These companions assist with navigation, provide emotional support, and even care for children, all for a relatively modest fee ranging from 300 to 500 yuan. The concept challenges traditional notions of experiential fulfillment, indicating a shift towards seeking convenience over personal engagement.