Black Friday Spending Trends

Americans are increasingly prioritizing essential household items over traditional luxuries during Black Friday shopping. A significant number of consumers are spending on cleaning supplies, groceries, and basic toiletries rather than big-ticket items like electronics. The rising costs of living, spurred by inflation and stagnant wages, are influencing this shift, with a notable percentage of families facing mortgage and housing costs that consume a large portion of their income. Consequently, many Black Friday shoppers are financing their purchases, with an alarming rise in 'buy now, pay later' schemes, reflecting a growing dependence on credit amid economic constraints.