Squawk on the Street September Playbook, Kraft Heinz Split Decision, PepsiCo and Activism 9/2/25
Sep 2, 2025
Investors are guided on where to allocate funds in September, typically a challenging month for stocks. The split of Kraft Heinz into two companies garners attention, while PepsiCo's shares surge after Elliott Management's $4 billion investment. Market reactions are influenced by geopolitical events, including Trump’s tariff issues and the China summit. The podcast also dissects economic volatility's toll on major food brands, shedding light on growth strategies amidst retail shifts and evolving consumer preferences.
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Wait Out September Volatility
- Avoid buying early in September when seasonal weakness and policy uncertainty can push markets lower.
- Let volatility work for you and wait for clearer signals before adding new positions.
Activist Stakes Can Unlock Value
- Elliott Management's involvement can catalyze value creation at consumer giants like PepsiCo.
- Jim Cramer expects operational or strategic moves to surface if activist engagement proceeds.
Splitting To Rescue Stagnant CPGs
- Kraft Heinz plans to split into two public companies to try reviving growth after years of decline.
- CPG brands suffer from being stuck 'in the middle' of grocery stores and losing relevance with younger consumers.