Founders, are you tracking the right numbers? Discover five crucial financial metrics that can transform your business strategy. Learn about gross profit margins and why understanding them by product line is vital. Explore the importance of operating margins, aiming for that 10% target. Uncover the mysteries of free cash flow and its impact on valuation. Finally, understand return on invested capital to ensure smart investments. With practical tracking tips, you’ll stop guessing and build your business confidently.
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insights INSIGHT
Quality Over Headline Growth
Revenue growth matters only when consistent, repeatable, and profitable rather than spiky one-offs.
Track growth by source and quality, not just headline percentages.
question_answer ANECDOTE
Started Young, Learned To Read Numbers
Steve began his first company at 16 running a landscape design-build firm without knowing how to read financials.
His early experience taught him not to stay ignorant about the numbers if you plan to scale.
volunteer_activism ADVICE
Segment Gross Margin By Offer
Break gross profit margin down by product or service line to find winners and losers.
Remove or fix low-margin offers that drain resources to boost overall profitability.
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Most founders track revenue but what about the metrics that really matter? Steve reveals the five financial indicators every founder must know cold to grow profitably, lead with clarity, and build a sellable business.
These aren't numbers for your accountant—these are the signals that guide smart strategy, cash flow, and value creation. Whether you're scaling now or planning your exit, this episode gives you the financial blueprint to stop guessing and start building with confidence.
Disclaimer: The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.
This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information.
Building Margin 