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How Pat Walls made $20k in 2 weeks from his SEO course - Pat Walls, Starter Story

Dec 16, 2020
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ANECDOTE

Validating Course Demand via Email

  • Pat Walls validated demand by tweeting about his SEO strategy and receiving 200-250 emails from interested people.
  • He then personally emailed each responder and made $20k in pre-sales within two weeks just from this engagement.
ANECDOTE

Starter Story's Origin and Growth

  • Pat started Starter Story by interviewing entrepreneurs after failing startups and not finding a co-founder.
  • It grew to 500,000 monthly visitors and allowed him to quit his job and go full-time.
ANECDOTE

Reddit Growth Turned Sour

  • Pat initially grew Starter Story by posting stories on Reddit using automation but stopped due to Reddit community backlash.
  • Reddit users resented perceived self-promotion despite the content's value, leading him to cease posting there.
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