Earned: Unlocking the Power of the Creator Economy 14 - Amanda Baldwin, Supergoop!
In Episode 14 of Earned, Conor chats with Amanda Baldwin, president of influencer-favorite sunscreen brand Supergoop! We learn how Amanda, who won “most likely to become a Fortune 500 CEO” at Wharton, went from being an investor on Wall Street to falling in love with the beauty world—an industry she admires for being driven by evolution and innovation. Amanda emphasizes the importance of an “always be learning” mindset, and reveals what drew her to working at a smaller brand. We dive into mission-driven organizations and how Supergoop!’s mission to educate people about the importance of SPF is powerfully changing consumer behavior. Conor and Amanda also discuss Supergoop!’s marketing strategies and Amanda divulges why she prioritizes the brand’s internal culture as much as external brand operations. We learn a few of Supergoop!’s leading values, and Amanda shares how she aligns building a 100-year brand with short-term investment horizons. Finally, the pair talk influencer marketing, and Amanda shares how Supergoop!’s team values human-to-human relationship building, while also compensating influencers for their work.