What Goes Around Comes Around’s founders: Luxury brands 'holding things close to the chest' benefits resale

Seth Weisser and Gerard Maione co-founded the luxury resale company What Goes Around Comes Around 31 years ago, starting with a single storefront in NYC’s SoHo neighborhood. In the decades since, they’ve built up a strong B2B business, with distribution partners from Dillard’s to Disney. Plus, they’ve teamed up with Amazon on e-commerce and opened two more stores, including a Beverly Hills shop and a second NYC location. 

In the last few years, resale has been on a hot streak, which some would consider a threat to the brands selling luxury goods on the primary market. Indeed, tensions are often high — What Goes Around Comes Around was caught up in a legal battle with Chanel just last month. 

On this week’s Glossy Podcast, Weisser and Maione discuss how luxury brands’ extreme exclusivity is impacting their business. They also talk about the success they’ve seen with livestream shopping since opening a dedicated studio last year and the ways they’re ensuring WGACA stands out as new competitors flood the resale category. 

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