The Glossy Podcast
What Goes Around Comes Around’s founders: Luxury brands 'holding things close to the chest' benefits resale
Mar 27, 2024
Seth Weisser and Gerard Maione, co-founders of What Goes Around Comes Around, discuss the impact of luxury brands' exclusivity on their resale business. They share insights on successful partnerships, evolving from vintage to luxury resale, and strategies to stand out in a competitive market. The founders highlight their innovative approaches, including live selling and collaborations with platforms like TikTok and Amazon, to engage new luxury buyers and collectors.
44:59
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Quick takeaways
- Luxury brands' exclusivity drives demand for pre-owned items in the resale market.
- What Goes Around Comes Around uses livestream shopping and unique offerings to stay competitive.
Deep dives
Evolution of Business and Response to Exclusivity
With brands increasing exclusivity and pricing, consumers seek choices, leading to a rise in the pre-owned and vintage market. Customers turn to the secondary market when faced with discontinued products or challenging brand practices.
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