Welcome to the What's Next! podcast with Tiffani Bova.

This week is special because I was able to capture a frank conversation with my friend and fellow Hawaiian, Guy Kawasaki. He’s the Chief Evangelist at Canva, a brand ambassador for Mercedes-Benz, and an Executive Fellow at the Haas School of Business. He is also the author of The Art of the Start, The Art of Social Media, Enchantment, and nine other books.

THIS EPISODE IS PERFECT FOR… anyone who wants to up their social media game.

TODAY’S MAIN MESSAGE… Even for an expert, there is still room to learn. Guy is dedicated to making a difference via social media every day by pushing the envelope and learning as he goes.

In the world of social media, we both believe that you have to be thoughtful with your posts. The days of simply showing up are over. You can’t just tweet once and call it a day. Video has to be better. Graphics have to be better.

Guy, however, takes a more aggressive approach. He’s comfortable posting about politics and difficult conversations that seemingly don’t relate to his brand. He’s less risk-averse and is willing to take chances on social media.

I, on the other hand, will craft a Tweet and not hit send. I won’t Tweet something if the content doesn’t represent my “brand,” if the intention isn’t correct, or if it doesn’t add value. I am more cautious.

There’s no right or wrong way to approach social, just choices. Guy believes social media is similar to life: error correction and experimentation.

WHAT I LOVE MOST… Guy focuses on making a difference. He doesn’t look back – he pushes forward to keep learning, experimenting, and growing. This forward thinking is something we can all learn from.

Running time: 36:26

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