Training Ground Guru Podcast
Sarah Rudd: Arsenal’s analytics pioneer
Aug 31, 2023
Sarah Rudd, former VP of Analytics for StatDNA and Arsenal, discusses her work at Arsenal, challenges of sustaining an analytics department, data v human eyes in scouting, and her experiences as a woman in a male-dominated industry. She also talks about the top clubs for data science in the Premier League, leveraging tracking data, and the future of data analytics in football.
46:18
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Quick takeaways
- Many clubs still lag behind in effectively utilizing data analytics in football, with only a few clubs integrating it into their decision-making processes.
- Leveraging tracking data can provide valuable insights for player recruitment, development, and improving team performance while striking a balance with the nuanced understanding of the game.
Deep dives
Sarah Rudd co-founded Source Football to help clubs with analytics
Sarah Rudd, former vice president of analytics for Stat DNA and Arsenal, co-founded a football analytics consultancy company called Source Football. The company aims to support clubs in the early stages of their analytics journey and help them integrate data scientists into the decision-making process. Source Football also plans to work on strategic research questions for clubs and assist with player development and recruitment using tracking data and other analytics tools.
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