The Real Cost of Franchise Ownership

Success in business depends on investing in people emotionally, personally, and financially—they don't appear out of thin air and aren't free. Measuring performance is the key to accelerating improvement and business growth.

• Mark's journey from McDonald's crew member at age 14 to owning 18 franchise locations
• McDonald's financial requirements: 25% equity stake, $45,000 franchise fee, and strong cash flow coverage
• Franchisees face surprising risks—Mark had his highest revenue year and biggest loss simultaneously during inflation
• Working inside a franchise for 18 months before buying provides invaluable operational knowledge at no cost
• Choosing established franchises that have weathered economic cycles rather than trendy new concepts
• Understanding elasticity and consumer behavior helps navigate price increases and economic changes
• Setting clear value-based goals and measuring progress regularly leads to financial success
• Creating personal financial statements twice yearly helps track wealth-building progress

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https://ducharmewealth.com/

[00:00:00] The Greatest Asset in Business
[00:08:41] From McDonald's Crew to Franchise Owner
[00:27:46] Financial Requirements for Franchising
[00:37:32] The Hidden Risks of Business Ownership
[00:47:12] Economic Challenges and Consumer Behavior
[00:57:01] Measuring Success and Setting Goals

DISCLAIMER:
Information presented on this program is believed to be factual and up-to-date, but we do not guarantee its accuracy, and it should not be regarded as a complete analysis of the subjects discussed. Discussions and answers to questions do not involve the rendering of personalized investment advice, but are limited to the dissemination of general information. A professional advisor should be consulted before implementing any of the options presented. Encompass More Asset Management LLC is a registered investment adviser with the U.S. Securities and Exchange Commission (SEC) and only transacts business in states where it is properly registered, or is excluded or exempted from registration requirements.