Scott Vaughan is the former CMO at Integrate, an experienced marketer in the B2B world, a SaaS Executive, and a Growth Accelerator. Scott shares his perspective on implementing change in the marketing space and creating more human and authentic relationships with customers. 0:00 Intro
1:00 Conversation with Scott
4:00 Marketers’ relationship with customers
7:40 Authentic connections
13:30 Marketing automation
17:05 Implement change
26:09 Print to digital
30:05 Compelling content
37:16 Program vs campaign
40:56 Short term results and long term strategy
44:04 Connect with Scott
45:15 Outro
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