

CEO Coaching International Founder Mark Moses: Are you asking yourself the right questions?
Feb 19, 2025
Mark Moses, Founder and CEO of CEO Coaching International, is a U.S. Squash National Champion and 12-time IRONMAN. He discusses how participation in sports enhances leadership qualities and fosters teamwork among top executives. Mark emphasizes the importance of asking the right questions to clarify goals and achieve results, alongside strategies for breaking down massive objectives into manageable steps. He shares personal stories of resilience, including a poignant marathon running experience that inspired his leadership philosophy.
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Ask "What Do You Really Want?"
- To gain clarity on your goals, ask yourself and your team "What do you really want?"
- If they struggle to answer this question, especially for the long term, help them envision their ideal future.
It's Normal Not to Know
- Don't be surprised if people struggle to answer "What do you really want?"
- This is a common issue, even among CEOs, highlighting the need for clearer long-term vision.
Add a Zero
- Help others define what they want by using the "add a zero" concept.
- This involves envisioning 10x growth over 10 years, breaking it down to an achievable annual growth rate.