ACQ2 by Acquired Democratizing the Tools of Big Tech with Statsig CEO Vijaye Raji
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Feb 10, 2023 Vijaye Raji, CEO of Statsig and former Facebook VP, shares his journey from leading Facebook's mobile ad development to launching his own startup. He discusses the agile transformation at Facebook and how those practices drive innovation and experimentation. Raji highlights the importance of foundational tools for startups aiming to bring big tech practices to smaller teams. He also delves into the balance between innovation and compliance in product development while navigating challenges like SOC 2 compliance.
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App Install Ad Success
- Vijaye Raji's team built Facebook's app install ad product with only six engineers.
- It became a billion-dollar business in just 14 months, exceeding all expectations.
Product-Driven Innovation
- Facebook's app install ad product originated from a "send to mobile" feature, not a strategic market analysis.
- This shows how product-driven innovation can lead to unexpected market opportunities.
Culture Shock at Facebook
- Vijaye Raji was initially shocked by Facebook's rapid deployment process, where code changes quickly reached millions.
- He transitioned from Microsoft's multi-year waterfall model to Facebook's continuous deployment, highlighting the cultural difference.