Our guest today is Jorge Canga, CMO at eGoGames, and Founder at Kaizen Internet.

In today’s episode, we dive into an aspect of mobile growth that seems to have defied complete automation - ad monetization. We look at how ad monetization works - and understand why manual waterfall optimization can outperform completely automated optimization. We also explore other nuances and facets of ad monetization - and understand the levers that can often help easily drive 30%+ improvements in ARPDAU.

Key Highlights:

🤔 What is ad mediation?
🙋‍♂️ How mediation layers are connected to individual ad SDKs.
💡 Why prioritizing a waterfall algorithmically or programmatically can lead to suboptimal revenues.
📊 How eCPM floors work.
📞 How different calls in the waterfalls work.
🙆‍♂️ How many waterfalls an app should set up - and how an app should think about this.
👨‍🏫 How an ad monetization manager needs to find the right balance between fill rate and eCPM floors.
💵 Why ARPDAU is a more important metric than eCPM floor or fill rates.
🎮 How the depth of a game’s content pipeline defines its ad monetization strategy.
💰 How some games are built around rewarded videos.
🤷‍♂️ In-app ads can result in churn - and also incremental monetization: how developers should think about this.
🙅‍♂️ Why blacklisting competitors may not always be a good idea.

Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/how-to-improve-your-arpdau-by-30-by-optimizing-your-ad-monetization-waterfall-with-jorge-canga/ 

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