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The Mobile User Acquisition Show

๐Ÿ“ˆ How to improve your ARPDAU by 30%+ by optimizing your ad monetization waterfall: with Jorge Canga ๐Ÿ’ธ

May 14, 2020
30:21

Our guest today is Jorge Canga, CMO at eGoGames, and Founder at Kaizen Internet.

In todayโ€™s episode, we dive into an aspect of mobile growth that seems to have defied complete automation - ad monetization. We look at how ad monetization works - and understand why manual waterfall optimization can outperform completely automated optimization. We also explore other nuances and facets of ad monetization - and understand the levers that can often help easily drive 30%+ improvements in ARPDAU.

Key Highlights:

๐Ÿค” What is ad mediation?
๐Ÿ™‹โ€โ™‚๏ธ How mediation layers are connected to individual ad SDKs.
๐Ÿ’ก Why prioritizing a waterfall algorithmically or programmatically can lead to suboptimal revenues.
๐Ÿ“Š How eCPM floors work.
๐Ÿ“ž How different calls in the waterfalls work.
๐Ÿ™†โ€โ™‚๏ธ How many waterfalls an app should set up - and how an app should think about this.
๐Ÿ‘จโ€๐Ÿซ How an ad monetization manager needs to find the right balance between fill rate and eCPM floors.
๐Ÿ’ต Why ARPDAU is a more important metric than eCPM floor or fill rates.
๐ŸŽฎ How the depth of a gameโ€™s content pipeline defines its ad monetization strategy.
๐Ÿ’ฐ How some games are built around rewarded videos.
๐Ÿคทโ€โ™‚๏ธ In-app ads can result in churn - and also incremental monetization: how developers should think about this.
๐Ÿ™…โ€โ™‚๏ธ Why blacklisting competitors may not always be a good idea.

Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/how-to-improve-your-arpdau-by-30-by-optimizing-your-ad-monetization-waterfall-with-jorge-canga/ 

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http://RocketShipHQ.com/blog

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