205: Leaning Into Discomfort | Stevie Case, CRO @Vanta

In this episode, Dan Sixsmith interviews Stevie Case, the CRO of Vanta, discussing her unique career journey, the current state of B2B sales, and the importance of customer retention and growth strategies. They explore how Vanta integrates AI into its solutions and the significance of building a personal brand in sales. Stevie shares insights on leadership, motivating diverse teams, and her definition of success, emphasizing the importance of passion and authenticity in sales.

Takeaways

Vanta focuses on trust management, compliance, and security.

Stevie's role as CRO involves driving top-line revenue growth.

Sales should prioritize delivering customer value and building trust.

AI is transforming the way businesses operate and sell.

Stevie's journey from gaming to tech highlights the importance of leaning into discomfort.

Leadership today requires adapting to an AI-driven landscape.

Motivating teams involves showing up and sharing a clear vision.

Building a personal brand is crucial for sales professionals.

Authenticity in social media can enhance professional relationships.

Success is defined by having a rich and interesting life.

Chapters

00:00 Introduction to Vanta and Stevie Case's Role

04:22 The State of B2B Sales Today

10:05 Customer Retention and Growth Strategies

13:09 Integrating AI into Business Solutions

16:48 Stevie Case's Unique Career Journey

26:41 Leadership Evolution and Style

29:28 Motivating a Diverse Team

32:24 Building a Personal Brand in Sales

35:38 Influences and Definitions of Success