Disrupting a business through digital media is a topic that is so well narrated and discussed on stage, that it's almost a cliche at this point. However, in reality, it is a fairly rare art form. Very few people have been able to walk this talk in reality. Durga Raghunath is one of them. She has been able to scale and grow different kinds of businesses - like book publishing, news media, and now, food aggregation. Karthik speaks to Durga about her experience taking Zomato to international markets, how Zomato Gold succeeded as a loyalty program and how the company has succeeded in building a unique and approachable identity on social media.

Karthik also speaks to Durga about her experience in launching Firstpost in India (When she was the CEO of Digital at Network18) and how she was able to scale it to success rapidly. They also discuss the book publishing market where India is inexplicably under leveraged as an opportunity and how this led to the birth of Juggernaut Books (Durga was the co-founder).

Follow Durga Raghunath on Twitter @durgaraghunath

Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (filterkoffee.com).

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

See omnystudio.com/listener for privacy information.

Disruptingly Yours with Durga Raghunath