Dissecting Publishers' Data with Mike O’Sullivan

On this episode of The Community Exchange Podcast, we welcome Mike O'Sullivan, Co-Founder and CEO at Sincera. In our discussion MSG and Mike cover:

• Mike O’Sullivan’s journey from Microsoft to founding Sincera
• The evolution of programmatic advertising and ad tech
• Challenges in reporting, transparency, and data management
• Google’s antitrust cases and its impact on the ad tech ecosystem
• Unlocking hidden revenue and optimizing publisher monetization
• The role of first-party data in ad sales and strategy
• Gaining control over the publisher tech stack and supply chain
• The future of publishing: mixed media and investing in editorial talent

And more.

New episodes of The Community Exchange Podcast are released each week.

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