Zero Gas, Zero Toxins and Zero Compromise with Greyson Walldorff

Greyson Walldorff is the founder of Lawn Capital in Decatur, Georgia.

He shares his journey of developing an all-electric landscape business dedicated to zero gas, zero toxins and zero noise.

His 8 yr old company has 3M in revenue with 25 employees.

We discuss his company’s focus on sustainability and their new product, Plan Zero, which is a 100% electric, zero chemical maintenance service.

We also talk about the challenges of integrating electric equipment into their operations, and of transforming his fleet and equipment in the process.

He explains the financial benefits of using electric equipment, such as lower fuel and maintenance costs, and the potential for higher margins.

Greyson emphasizes the importance of business development and customized systems in their growth strategy.  He emphasizes the importance of customization and CRM in the sales process and we explore the potential of robotics in landscaping.

Takeaways

• Lawn Capital is a residential and commercial landscape provider that focuses on sustainability and offers a 100% electric, zero chemical maintenance service called Plan Zero.
• There is a growing trend of landscape professionals coming from finance backgrounds, possibly driven by the desire to gain a competitive advantage in the industry.
• Using electric equipment can result in lower fuel and maintenance costs, leading to potential higher margins for landscape businesses.
• Business development and customized systems play a crucial role in the growth and success of a landscape business. Customization and CRM are crucial in the sales process for landscapers.
• The implementation of robotics in landscaping is an area of exploration.
• Zero gas, zero toxins, and zero noise are important aspects of sustainable landscaping.
• Data and AI integration will play a significant role in the future of the industry.