Monica Silvestre - Learn the Snowflake Model, unconventional community playbooks, going global with a local mindset.

🤙🏻 About the Guest -  Monica is a global community leader with over 13 years experience in tech working for high-growth consumer platforms like Canva, Yelp. She helped write Yelp's book on seeding and growing grassroots engagement and content through community managers and ambassadors. So she comes with a deep knowledge of the how/why with user-generated content, supply/demand marketplaces, and crowdsourcing models.

🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Timestamps

00.00 - Introduction to the podcast & our guest Monica, Global Community Head at Canva

02.48 - How did Monica fall in love with community

10.00 - First initiatives Monica executed being a community manager at Yelp

14.11 - The power of compounding network

18.59 - Difference between the role of a community manager vs managing a community team

21.59 - Advice on building community teams

30.53 - Monica’s transition from Yelp to Pexels

41.32 - Envisioning a community for Pexels

42.52 - The snowflake model of an Ambassador Program

47.03 - Canva’s Canvassator Program

58.28 - Outro to the podcast

🤙🏻 Where to find Monica Silvestre  - https://www.linkedin.com/in/hellomonica/

🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20