Why Don't Restaurants Steal Recipes?

Today, we're diving into a fascinating corner of self-regulation—one that doesn't rely on formal rules or legal protections, but instead on norms. In industries like fashion and fine dining, there are powerful unspoken rules: don’t copy, don’t steal—even when you legally can.
What does it take to sustain trust and collaboration when regulation isn’t there to keep everyone in line?
To discuss, host Curt Nickisch invites to the show Giada Di Stefano, a professor of strategy at Bocconi University in Milan, Italy; and Andy King, Allen and Kelli Questrom Professor in Strategy & Innovation at BU Questrom.

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