Branding Lessons From the World of Rock That Will Enthrall Your Audience

Meetings Today's Tyler Davidson sits down with Steve Jones, a music industry veteran, speaker and author of Brand Like a Rock Star and Start You Up for this Meetings Today Podcast episode.

From the Foo Fighters and Bob Marley to Kiss, Jimmy Buffett, AC/DC and Aerosmith, see how key learnings from these rock legends can translate to your brand and inspire your meetings and events audiences.

Jones was a keynote speaker at Meetings Today LIVE! South, held in mid-October in Myrtle Beach, South Carolina, and had an audience of meeting planners on the edge of their seats as he recounted backstage stories and how these epic performers overcame adversity.