The Stacking Benjamins Show

The Science of Better Ideas with George Newman SB1796

9 snips
Jan 28, 2026
George Newman, behavioral scientist and creativity researcher at Rotman, explains how great ideas arise from relaxed states, expertise, and systematic searching. He argues for surveying options, copying to learn, iterating with small experiments, and relying on 1% improvements rather than forced breakthroughs. Short, practical takes on where ideas show up and how to shape them into better decisions.
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INSIGHT

Ideas Are An Iceberg

  • Great ideas rarely pop fully formed; they sit atop slow, hidden processes.
  • George Newman compares creativity to an iceberg where unconscious work and prior learning drive the visible flash.
ANECDOTE

The Fossil Hunter Who Taught The World

  • Kamoya Kamu began with no formal paleontology training and became the best fossil hunter by reading the landscape.
  • He trained others, showing that careful surveying and local knowledge beat blind luck.
ADVICE

Survey Before You Innovate

  • Survey proven, adjacent ideas before chasing radical originality.
  • Use the second-mover advantage: start with what works and add your unique spin.
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